# Tops.fun x Tapestry: A Smarter, More Social Way to Drive Campaign Engagement

### Campaigns With Context: A New Era of Authentic Engagement

> "We thought we were building Web3 tools. What we really built was a home for creators."

That’s how the founder, Daniel Jaffe, of [Tops.fun](https://tops.fun/) describes the journey. Tops started in UGC marketing and grew into a platform where creators and brands connect meaningfully, transparently, and with real rewards. **It’s a platform where brands launch content challenges and creators earn for the performance, creativity, and consistency of their posts.**

Today, that mission gets even stronger with the **Tops.fun x Tapestry** integration!

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## Campaigns Meet the Social Graph

Through Tapestry, Tops.fun now overlays social context on top of its campaign engine—unlocking new ways for users to **see who’s participating, follow trends, and take action with friends**. It’s a **live map of social momentum**.

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## What’s New on Tops?

**Profile Filtering by Token Ownership:**

- Filter campaign visibility based on wallet traits—target the right users instantly.

**Social Overlay with Friend Graphs from X**
- Participants now see:
  - Who in their network is already in (Friend Participation Visibility)
  - A Campaign Highlight Bar showcasing real-time involvement
  - A Social Proof Layer that drives FOMO and fuels viral momentum

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## How Tops.fun Uses Tapestry

Tops’ integration is powered by Tapestry’s APIs:

- **Profile Nodes** connected to X (Twitter) identities
- **Content Nodes** for posts, submissions, and campaign entries
- **Like Edges** when users join or engage in a campaign
- **Follow Edges** to map creator connections

Together, this creates a **living engine of attribution**, participation, and trust.

[Check out the APIs](https://docs.usetapestry.dev/api#description/introduction)

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## Why This Matters

For creators, this means **more visibility**, more connection, and **a fairer shot** at rewards.

For brands, it means campaigns that **scale organically**, reach qualified audiences, and show up with **proof of traction**.

“Tapestry lets us bridge onchain logic with offchain content in ways that unlock true campaign composability.”

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## What’s Next?

We’re building a creator economy built on **signal, not spam**—where quality content and real participation rise to the top.

Together, Tops.fun and Tapestry are exploring:

- Composable rewards systems
- Automated campaign flows with real-time reputation signals
- Expansion beyond Web3 into TikTok, Twitch, and YouTube ecosystems

Authenticity. Incentives. Community. Now powered by Tapestry.

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Check out [Tops.fun](https://tops.fun/) to explore live campaigns. And follow [@usetapestry](https://x.com/usetapestry) and [@topsdotfun](https://x.com/topsdotfun) on X to keep tabs on what’s to come!