Tops.fun x Tapestry: A Smarter, More Social Way to Drive Campaign Engagement
Tops.fun x Tapestry: A Smarter, More Social Way to Drive Campaign Engagement
Campaigns With Context: A New Era of Authentic Engagement
"We thought we were building Web3 tools. What we really built was a home for creators."
That’s how the founder, Daniel Jaffe, of Tops.fun describes the journey. Tops started in UGC marketing and grew into a platform where creators and brands connect meaningfully, transparently, and with real rewards. It’s a platform where brands launch content challenges and creators earn for the performance, creativity, and consistency of their posts.
Today, that mission gets even stronger with the Tops.fun x Tapestry integration!
Campaigns Meet the Social Graph
Through Tapestry, Tops.fun now overlays social context on top of its campaign engine—unlocking new ways for users to see who’s participating, follow trends, and take action with friends. It’s a live map of social momentum.
What’s New on Tops?
Profile Filtering by Token Ownership:
- Filter campaign visibility based on wallet traits—target the right users instantly.
Social Overlay with Friend Graphs from X
- Participants now see:
- Who in their network is already in (Friend Participation Visibility)
- A Campaign Highlight Bar showcasing real-time involvement
- A Social Proof Layer that drives FOMO and fuels viral momentum
How Tops.fun Uses Tapestry
Tops’ integration is powered by Tapestry’s APIs:
- Profile Nodes connected to X (Twitter) identities
- Content Nodes for posts, submissions, and campaign entries
- Like Edges when users join or engage in a campaign
- Follow Edges to map creator connections
Together, this creates a living engine of attribution, participation, and trust.
Why This Matters
For creators, this means more visibility, more connection, and a fairer shot at rewards.
For brands, it means campaigns that scale organically, reach qualified audiences, and show up with proof of traction.
“Tapestry lets us bridge onchain logic with offchain content in ways that unlock true campaign composability.”
What’s Next?
We’re building a creator economy built on signal, not spam—where quality content and real participation rise to the top.
Together, Tops.fun and Tapestry are exploring:
- Composable rewards systems
- Automated campaign flows with real-time reputation signals
- Expansion beyond Web3 into TikTok, Twitch, and YouTube ecosystems
Authenticity. Incentives. Community. Now powered by Tapestry.
Check out Tops.fun to explore live campaigns. And follow @usetapestry and @topsdotfun on X to keep tabs on what’s to come!